Uli Westphal

A Pocket Guide to Supermarket Psychology

Supermarkets are meticulously choreographed and thought out spaces. Every element of a supermarket has a specific function. Nothing is left to chance. Supermarkets make heavy use of psychological effects and visual illusions to direct customer flow and to increase sales. This pocket guide summons a broad variety of these manipulations. It comes equipped with a set of color-correction-glasses that neutralize the color cast of the lights that are commonly used in supermarkets to illuminate meat and baked goods.